Amazon even now the prime e-commerce brand for Canadians: RBC study

A new survey has found that Amazon is the top e-commerce brand in Canada among online shoppers.

Amazon is the top rated e-commerce firm in Canada, according to a new RBC Capital Marketplaces survey. (Image by Artur Widak/NurPhoto via Getty Pictures)

Although Canadians shopped on-line a lot less in 2021 than they did the 12 months the pandemic strike, a new RBC study has discovered that Amazon remained the major e-commerce manufacturer among the on the web customers.  

RBC Money Marketplaces once-a-year Canadian E-Commerce Survey found that Amazon (AMZN) is nonetheless the marketplace chief in Canada, with 84 for every cent of Canadians reporting that they experienced acquired an merchandise from the on the internet retailing huge in the past 12 months. The following most well-known manufacturer was Walmart, with 36 for every cent of respondents declaring they experienced obtained an merchandise from the company’s web page in the final year. 

The survey of 1,519 Canadians through SurveyMonkey also observed that 54 per cent of respondents say they take a look at Amazon at minimum once a week, with a different 35 for every cent indicating they order objects from the internet site concerning a person and three occasions per thirty day period. Most buyers change to Amazon to buy electronics, songs and movies (43 per cent), adopted by attire, footwear and accessories (41 per cent), and publications (37 for each cent). 

“Amazon’s advantage is pushed by reduced prices and charge of shipping and delivery,” explained the RBC report, authored by analysts Sabahat Khan and Irene Nattel. 

“These results continue on to indicate that Amazon’s overarching tactic of supplying a broad collection, at price ranges consumers perceive to be the lowest in the market, and with immediate shipping and delivery, supply a solid worth proposition.” 

Amazon has been steadily increasing its presence in Canada, rising the range of fulfilment centres scattered across the region, as nicely as increasing its corporate and tech groups in Toronto and Vancouver. The e-commerce behemoth announced in December that it will accelerate shipping and delivery speeds to Yellowknife, N.W.T. and Whitehorse, Yukon, cutting regular shipping periods in fifty percent from 10 to 12 times to five. 

When Amazon is continue to major the way when it arrives to online shopping, in general e-commerce concentrations have moderated a little in Canada from the file-highs that ended up strike through the peak of the COVID-19 pandemic. The RBC survey discovered that 63 for each cent of respondents pay a visit to on the internet retail websites at least the moment a week, down a little bit from 65 for every cent in 2020. Nevertheless, more people today are following via on buys, with nearly 1-third (29 for every cent) of those surveyed stating they purchase items on the web at the very least at the time a week, up from 25 for every cent in 2020. 

The survey also found that shoppers who designed on-line purchases in the past calendar year were most possible to buy textbooks, electronics, new music, films, and toys. The groups that noticed the fewest on the net consumers integrated groceries, mattresses and furniture, but the study observed that on the net need for those items has “risen modestly” in the past year. 

Alicja Siekierska is a senior reporter at Yahoo Finance Canada. Observe her on Twitter @alicjawithaj.

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