AppHarvest launches Struggle The Food stuff Struggle Marketing campaign and e-commerce platform with its 1st harvest from next season of sustainably developed tomatoes

AppHarvest launches Struggle The Food stuff Struggle Marketing campaign and e-commerce platform with its 1st harvest from next season of sustainably developed tomatoes

The company’s new The Foods Struggle Salsa is now obtainable at as tomatoes ship to store cabinets

MOREHEAD, Ky., Nov. 11, 2021 (World NEWSWIRE) — AppHarvest, Inc. (NASDAQ: APPH, APPHW), a major AgTech company, community gain corporation and Accredited B Corp making some of the country’s premier superior-tech indoor farms to improve reasonably priced, healthy fruits and veggies at scale when furnishing fantastic positions in Appalachia, announces the launch of its new e-commerce web site,, and Battle the Foodstuff Fight campaign alongside with the very first harvest of its next season of tomatoes developed at its 60-acre flagship indoor farm in Morehead, Ky. The new direct-to-buyer web site launches with its very first ever benefit-additional merchandise, The Food Battle Salsa, readily available in gentle, medium, and spicy. A proportion of all salsa product sales will be donated to the AppHarvest Basis to fund AgTech education in Central Appalachia.

Initially HARVEST OF Second Year

The sustainably developed tomatoes, co-branded with Sunset, have been available in prime nationwide grocery outlets these kinds of as Kroger and in dining establishments this sort of as Wendy’s. AppHarvest’s non-GMO tomatoes are grown with 100% rainwater in Central Appalachia the place they give certified residing wage work opportunities and within a facility made not to use severe chemical pesticides.

“As a mission-pushed business, we’re functioning to deliver customers solutions for more delectable, sustainably grown generate which is far better tasting, superior for the environment and superior for folks–and nonetheless at about the similar price tag as conventional create,” claimed AppHarvest Founder & CEO Jonathan Webb.

The 2nd season harvest grows from about 720,000 tomato crops, and the crop will continually harvest into the summer time of 2022. AppHarvest’s to start with harvest of period just one began in January 2021.

“With this harvest, our second increasing season is off to a sound commence,” said AppHarvest President David Lee. “We’ve leveraged lessons figured out from the 1st year to perform to enhance our excellent and quantity of USDA No. 1 tomatoes as we continue on to mature into a wide sustainable food items corporation.”

AppHarvest’s substantial-tech indoor farms are built to develop a lot more with less resources—up to 30 occasions more than open up-industry agriculture on the very same sum of land with up to 90% considerably less drinking water. Situated in just a day’s push of 70% of the U.S. population, the company’s base in Central Appalachia makes it possible for them to harvest at peak nutrition and minimize diesel use in transportation by up to 80%.

Combat THE Food items Fight

The Fight the Foodstuff Struggle campaign is a contact to action that encourages shoppers to be part of AppHarvest in its mission to create a much more resilient, American-owned food stuff method made for the prolonged-expression wellbeing of men and women, the planet, and potential generations. The marketing campaign empowers people to acquire ownership of their buys and be an lively member of the movement by supporting goods that market sustainable farm operations and perfectly-spending work opportunities in agriculture.

AppHarvest is getting the Battle the Foodstuff Combat tour on the street with a foodstuff truck to give sampling chances and a cellular greenhouse to teach people on how AppHarvest farms far more sustainably with precision hydroponics. See the tour routine for extra details and forthcoming functions.

“We want people to recognize where by their food stuff is coming from and how good these tomatoes style possibly on their personal or in a salsa–specially compared to the important quantity of imports on the market place that can sit on semi-trucks for lots of days and thousands of miles,” mentioned Lee.

Crafted in tiny batches making use of sustainably developed AppHarvest tomatoes, The Foodstuff Combat Salsa is a refreshing and straightforward blend of full fruits and veggies, all responsibly sourced from farms based mostly in the United States including salt procured from an ancient sea deep below the Appalachian Mountains. The salsa will come in a few warmth stages: delicate, medium, and spicy for $15 for a pack of a few jars, which include no cost U.S. delivery. AppHarvest programs to develop its line of benefit-added items in the potential and is committed to sourcing all US-developed substances.

To invest in the next generation of farmers and futurists, a proportion of all salsa gross sales will be donated to the AppHarvest Foundation to fund higher school AgTech instruction in Central Appalachia.

“There’s a great deal more than salsa in these jars. When you invest in AppHarvest products and solutions, you’re fighting with us for a additional resilient food procedure that treats people and earth suitable,” said Webb. “The Food Battle Salsa, alongside with our refreshing generate, supports residing wage careers in agriculture and sustainable farming ensuing in a products buyers can sense great about getting.”

AppHarvest’s initial 60-acre controlled environment agriculture (CEA) facility in Morehead, Ky., is estimated to be able to develop about 40 million lbs of tomatoes for each 12 months.

About AppHarvest

AppHarvest is an applied know-how enterprise in Appalachia producing and running some of the world’s most significant superior-tech indoor farms built to develop non-GMO, chemical pesticide-totally free generate, making use of up to 90 p.c considerably less drinking water than open-field agriculture and only rainwater though manufacturing yields up to 30 situations that of common agriculture on the exact amount of money of land devoid of agricultural runoff. The company combines common agricultural methods with entire world-course know-how like synthetic intelligence and robotics to enhance entry for all to healthy foodstuff, farming much more sustainably, developing a domestic food provide, and expanding expense in Appalachia. The company’s 60-acre Morehead, Ky. facility is among the biggest indoor farms in the world. For a lot more details, pay a visit to

Ahead-Seeking Statements

Specific statements included in this push release that are not historic points are ahead-on the lookout statements for purposes of the secure harbor provisions below the United States Personal Securities Litigation Reform Act of 1995. Ahead-looking statements usually are accompanied by phrases such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook,” “can,” “goal,” “target” and equivalent expressions that predict or indicate foreseeable future events or developments or that are not statements of historic matters. All statements, other than statements of present or historical reality involved in this push release, about AppHarvest’s worth of existing and long run investments, intention to develop large-tech CEA farms, the anticipated gains of and generation at these kinds of amenities, timing and availability of tomatoes at prime countrywide grocery shops and places to eat, predicted positive aspects of the 2nd year harvest, AppHarvest’s foreseeable future monetary efficiency, as nicely as AppHarvest’s growth and evolving business designs and technique, potential to capitalize on commercial alternatives, upcoming functions, estimated financial position, believed Adjusted EBITDA, revenues and losses, projected charges, potential customers, strategies and aims of administration are forward-hunting statements. These statements are based on several assumptions, no matter if or not recognized in this push release, and on the latest expectations of AppHarvest’s administration and are not predictions of actual effectiveness. These forward-wanting statements are furnished for illustrative functions only and are not supposed to serve as, and have to not be relied on as, a ensure, an assurance, a prediction, or a definitive assertion of simple fact or probability. Real events and circumstances are tough or unachievable to forecast and will differ from assumptions. Many precise occasions and instances are past the management of AppHarvest. These forward-wanting statements are subject matter to a number of challenges and uncertainties, including individuals mentioned in the Company’s Quarterly Report on Type 10-Q filed with the SEC by AppHarvest on August 11, 2021 below the heading “Risk Factors,” and other files AppHarvest has filed, or that AppHarvest will file, with the SEC. If any of these threats materialize or our assumptions verify incorrect, precise outcomes could vary materially from the outcomes implied by these ahead-wanting statements. In addition, forward-searching statements mirror AppHarvest’s anticipations, programs, or forecasts of long term occasions and views as of the date of this press launch. AppHarvest anticipates that subsequent activities and developments will bring about its assessments to modify. Nevertheless, while AppHarvest could elect to update these ahead-looking statements at some stage in the foreseeable future, AppHarvest particularly disclaims any obligation to do so. These ahead-seeking statements must not be relied upon as symbolizing AppHarvest’s assessments of any day subsequent to the date of this press launch. Accordingly, undue reliance should not be placed on the ahead-hunting statements.

MEDIA Get in touch with: Travis Parman, [email protected]

Investor Call: Kaveh Bakhtiari, [email protected]

Image/Movie Gallery: Readily available listed here