The Cleveland Browns currently introduced Brent Rossi has joined the staff as Senior Vice President of Marketing and advertising and Media. A 2018 SportsBusiness Journal “Forty Less than 40” honoree with more than 17 a long time of experience in the sporting activities and enjoyment market, Rossi will direct the organization’s goal to more present Browns admirers with premier experiences and engagement possibilities through the 12 months, such as by way of his oversight of the advertising gatherings electronic, video and radio content material web page and social media community relations and inventive products and services departments, as very well as Browns Backers Throughout the world.
Rossi used the previous 3 several years as President of Business enterprise Functions for the American Hockey League’s Bridgeport Islanders, exactly where he directed the over-all execution of the club’s daily business enterprise initiatives and the implementation of its extensive-time period vision and mission. In this potential, he also managed fan engagement for the mother or father-club New York Islanders, guiding local community relations, the Islanders Children’s Foundation, youth and beginner hockey programming, retail functions and supporter relations.
From 2014-2019, Rossi served as Government Vice President of Advertising and marketing and Enterprise for Pegula Sporting activities & Entertainment (PSE), encompassing the NFL’s Buffalo Charges, NHL’s Buffalo Sabres, Highmark Stadium, the KeyBank Center and numerous other athletics and entertainment entities.
“Brent has large advertising and marketing and admirer engagement working experience in just the NFL and throughout the sporting activities and leisure field, and he is a further outstanding addition to our senior leadership team equally from an innovation and culture standpoint,” explained Haslam Sports activities Team Government Vice President and Main Running Officer Dave Jenkins. “We are assured his earlier leadership and creative mentality will keep on to greatly enhance our skill to provide Browns admirers nearer to their preferred workforce, in particular presented his familiarity with the team’s heritage and impact in Northeast Ohio.”
“Developing up as a passionate Browns supporter in Canada, I have a own appreciation for what this team usually means to the Metropolis of Cleveland, Northeast Ohio and our incredible followers throughout the region and globe,” explained Rossi. “This truly is a aspiration career for me, and I am thrilled about the option to contribute to a talented leadership group that is absolutely devoted to making exceptional, excellent recollections for Browns enthusiasts all through the 12 months.”
As EVP of Marketing and advertising and Business enterprise for PSE, Rossi led all marketing and advertising and ticketing efforts in the organization’s portfolio, highlighted by the Expenses and Sabres. Additionally, he was selected as the Main Administrative Officer for the Sabres in 2018 to oversee business enterprise functions for the franchise.
In 2015, the Expenditures had been honored as the NFL Workforce of the Yr for Electronic Media, Social Media and Material beneath the direction of Rossi, who was acknowledged amongst Canada Sports Business Awards’ “5 to Enjoy” in 2017.
Rossi gained those people roles with PSE just after at first becoming a member of the group as Vice President of Promoting & Organization Strategy for the Sabres in 2012.
Prior to his time in Buffalo, Rossi gained sizeable sporting activities management expertise with the Harlem Globetrotters (vice president of live party marketing and advertising, 2009-2012), WWE (senior manager of are living event promoting, 2006-2009) and Philadelphia 76ers (director of marketing, 2004-2006).
Right after graduating with honors in sports activities administration from Brock College (St. Catherine’s, Ontario), Rossi earned a master’s in sports activities management from Aged Dominion.
A native of Welland, Ontario, Canada, Rossi and his wife, Jill, have a daughter, Keira, and a son, Richie.
The Browns retained TurnkeyZRG to perform the research for their senior vice president of marketing and advertising and media. TurnkeyZRG is regarded as the major talent recruiting agency in sporting activities, enjoyment and sport media.