European Organization Leaders Self-assured Irrespective of Present-day Headwinds But Chance Underinvesting in Technology for Long-Expression Growth, Accenture Report Finds

DAVOS, Switzerland–(Business WIRE)–Even though 65% of European company leaders concur they are going through the most demanding operating setting at any time, an even much larger proportion (77%) are assured about their organizations’ capability to accelerate growth in an economic downturn, in accordance to a new report from Accenture (NYSE: ACN).

In accordance to the “Accelerating Europe’s route to reinvention” report, mounting electricity fees are the top obstacle impacting margins for European corporations, talked about by 19% of respondents, adopted by source chain disruptions (14%).

Irrespective of these worries, 81% of European business enterprise leaders think their organizations are perfectly-positioned to seize potential growth, owning prevail over the pandemic.

Introduced at the Planet Financial Forum’s Yearly Conference in Davos, the report appears at the most pressing problems European providers are going through, their strengths and weaknesses, and how they can reinvent themselves to continually adapt to a volatile globe, when increasing competitiveness, accelerating advancement and improving upon profitability.

“The resilience small business leaders have demonstrated could clarify their assurance in navigating latest headwinds, such as an electricity crisis that is hitting Europe specially tough,” mentioned Jean-Marc Ollagnier, CEO of Accenture for Europe. “However, what is at stake for European firms is their competitiveness about the extended phrase. The more and more unstable macroeconomic natural environment, put together with the rate of technological innovation and the need to accelerate the energy transition, necessitates corporations to have interaction in a deliberate technique to consistently reinvent their organization. It is through a Full Enterprise Reinvention that European providers can maximize competitiveness and prosper about the very long phrase.”

European expansion is lagging friends, with a deficit in know-how expense

The report, which analyzes the monetary performance of just about 3,000 businesses globally, observed that though European providers report sturdy profitability, they are slower to mature revenues when compared to their friends in North The united states and Asia Pacific.

To much better comprehend where European providers stand, the report also examines how they conduct as opposed with friends in North The us and Asia Pacific throughout 6 locations: talent, technological know-how, offer chain and functions, product sales and prospects, liquidity and prices, and sustainability.

According to the analysis, European corporations are outperforming their peers on sustainability, talent and liquidity and price tag management. However, they are drastically at the rear of in increasing profits and in applying engineering to boost leading-line growth.

European businesses are also less likely to innovate working with rising systems, shift to a know-how-pushed small business model and have a digital-savvy leadership as opposed to North American and Asia Pacific firms.

“European companies’ robust profitability and lessen advancement sample implies they are more possible to squeeze price from present organization streams than expanding new types,” reported Michael Brueckner, Chief Technique Officer of Accenture for Europe. “While optimizing charges and maximizing present profitability are important, it have to be completed to also produce liquidity to make investments for the long term. They need to also capitalize on their strengths in sustainability and skill to supply on employee knowledge, although pursuing know-how-driven growth chances.”

Unparalleled times get in touch with for an unparalleled reaction

In accordance to the report, though European enterprises have constructed remarkable resilience in new many years, they need to now reinvent themselves to tackle the one of a kind challenges they confront.

The report suggests strategic measures European providers will have to consider to start out their reinvention, concentrating on their strengths in sustainability and expertise though addressing their deficits in technology and customer requirements. These ways involve:

  • Make their electronic main speedily to empower small business design reinvention: Push constant, compressed and scaled transformation, which includes by creating a digital foundation employing cloud, facts and AI to scale new procedures, innovations and methods throughout the organization. This is an ongoing exertion to build a system for reinvention as a result of transformation plans that fund them selves via the price they produce.
  • Accelerate the vitality changeover: Do the job throughout ecosystems to middle the European economic system about internet zero and round ideas for world wide competitiveness. Advocate for potent marketplace and governmental cooperation, insurance policies and incentives to amount the world actively playing field and quick-track execution. Accelerate cross-market decarbonization partnerships and foster big-scale adoption of early-stage alternatives. Improving electrical power efficiency, not only to navigate the vitality disaster but as a prolonged-phrase remedy to cut down emissions and expenditures.
  • Align to new shopper needs: See clients in just the context of their entire life, utilizing human and machine intelligence to fully grasp them and their motivations in a holistic and dynamic way. Fix for their shifting wants by replacing a single-measurement-fits-all offerings with a lot more personalized solutions and products and services, prolonged partnerships and rethinking talent, technological innovation and procedures to travel benefit and loyalty.
  • Make expertise strategy core to business approach: Put people today at the middle of enterprise reinvention and establish chief human assets officers as the catalysts for transform. Be certain powerful connections and collaboration throughout the total C-suite and carry all persons along on the reinvention journey, building new techniques of doing work. Access and build expertise in impressive strategies, working with know-how and facts to get hold of a deep, granular knowing of existing and up coming-era talent requires. Infuse a culture of inclusion across the corporation, so people from all ranges can add to their whole probable, supported by a solid perception of belonging and purpose.

“Today, most companies are reinventing pieces of their organization,” included Ollagnier. “But to do well in a business enterprise surroundings that is at the moment being redefined, they will want to adjust everything from their operating products to new ways of functioning. These unparalleled situations phone for an unparalleled response from European firms. That will demand a daring and visionary approach to transformation that abandons best exercise in buy to attain a new general performance frontier. It is a pivotal moment for a more powerful Europe.”

You can explore the report Accelerating Europe’s path to reinvention in Accenture Foresight, our new thought management app, which offers a personalized feed of all our newest reviews, scenario scientific tests, blogs, interactive facts charts, podcasts and more. Download the application at

About the investigation

Accenture’s “Accelerating Europe’s route to reinvention” report is based on survey responses from 2,000 small business leaders throughout Europe (1,450), the United States (300) and China (250), spanning 12 industries. The survey was conducted from October 24, 2022, to November 30, 2022. The report also features corporate money functionality and enterprise strengths assessment of 2,854 companies globally, together with 1,344 European corporations. Company strengths and weaknesses ended up analyzed throughout six parts that have shown impact on profitable development: Liquidity and expenses Gross sales and Consumers Expertise Supply chain and operations Sustainability and Technologies.

About Accenture

Accenture is a foremost world qualified products and services firm that allows the world’s main enterprises, governments and other businesses make their electronic main, enhance their operations, speed up earnings progress and boost citizen services—creating tangible benefit at velocity and scale. We are a talent and innovation-led corporation with 738,000 people today serving consumers in a lot more than 120 countries. Engineering is at the core of change nowadays, and we are 1 of the world’s leaders in supporting push that improve, with strong ecosystem associations. We merge our strength in technological know-how with unmatched marketplace knowledge, functional experience and world shipping functionality. We are uniquely capable to provide tangible results due to the fact of our wide array of solutions, answers and property throughout Approach & Consulting, Engineering, Functions, Industry X and Accenture Music. These capabilities, jointly with our society of shared success and dedication to making 360° value, enable us to support our clients triumph and create trusted, lasting relationships. We measure our success by the 360° benefit we build for our clients, each and every other, our shareholders, partners and communities. Visit us at