- Jen Glantz is an entrepreneur and the founder of Bridesmaid for Employ the service of.
- Remaining up-to-date on market trends is vital to standing out as a tiny business enterprise, Glantz claims.
- This calendar year, she ideas to build NFTs for her enterprise and include AR technology into her web site.
When I 1st grew to become an entrepreneur in 2014, I realized that in get to increase and scale my business enterprise I’d require to continue to keep up with rising developments and technological innovation. Considering the fact that I don’t have a organization presenting expert-growth workshops or consultants, I established aside a few thousand dollars a calendar year in my individual organization spending budget for conferences, workshops, and coaching.
Previous 12 months, following attending a number of on line workshops and conferences and vigorously listening to my preferred organization podcasts, I realized there had been many important tendencies that I desired to carry out into my 2022 technique to stay recent and have leverage on my competitors.
Soon after a whole lot of analysis and arranging, I have decided this 12 months to integrate NFTs, cryptocurrency, and the metaverse into the framework of my business enterprise. Here is how.
Applying NFTs as membership access
In the center of last year, I started out to uncover myself curious about NFTs (non-fungible tokens). Although a large amount of individuals in my existence were being acquiring NFTs that ended up just digital artwork, a several business owners I heard talk on a podcast defined how they were working with NFTs for company.
For example, entrepreneur Gary Vaynerchuk has a assortment of NFTs that presents holders obtain to VeeFriends, a personal membership club with distinctive benefits. Clothing enterprise Formal has an NFT market that gives people exceptional access to actual physical merchandise.
For my small business, I am functioning to develop a collection of NFTs that gives men and women obtain to my library of programs. I will restrict the amount of money of NFTs in the collection, and buyers who acquire a single can resell it any time they’d like and transfer access to that program library to the new owner.
Accepting cryptocurrency as payment
I began to detect that a lot more and a lot more companies, from Starbucks to Total Food items, have been starting to accept cryptocurrency as payment in 2021.
An believed 114 million accounts keep bitcoin around the globe. With additional and more persons placing their cash in electronic cash, I felt it was time to take cryptocurrency as payment for some of my products and providers.
Though I still strategy to only take hard cash for major-ticket merchandise in excess of $1,000, I’m going to start off accepting bitcoin as payment for lower-priced goods and products and services by applying a platform like BitPay to facilitate the transaction.
Working with metaverse know-how for my client experience
One big technological innovation update I want to give my enterprise this 12 months requires metaverse technologies and augmented fact.
Some enterprises are utilizing AR to build a distinctive buyer expertise. For illustration, House Depot and Wayfair use AR to aid folks see how home furniture items will look in their residence, although Nike and Kohls use AR to assist men and women almost check out on products and solutions.
Although I’m continue to exploring choices for my organization, I’m tempted to either use AR to produce a video clip sport that people today can shell out to play in the metaverse or put in AR for persons to try out on some of the items my brand name sells. Electronic platforms are starting up to make these options more accessible — for case in point, Shopify lets sellers use 3D products on products web pages to exhibit potential buyers how a product seems to be in AR.
Whilst I am thrilled to carry out these new updates to my company, I’m not in a rush. I am however developing resourceful means to include cryptocurrency, NFTs, and metaverse engineering into my expansion designs.
For fellow business people, I propose mastering as a great deal as you can about the trends you want to include to your organization and seeking to what other brands are performing for strategies.