PF Flyers Hires Lisa Lewis as Main Marketing Officer

BOSTON, Could 2, 2022 /PRNewswire/ — PF Flyers, the classic American sneaker brand name, announces nowadays that Lisa Lewis has joined the business as Main Marketing and advertising Officer (CMO). Lewis will be responsible for relaunching the model and establishing its placement in the sneaker and life style market.

Lisa Lewis, CMO, PF Flyers

Lisa joins PF Flyers with extra than 20 many years of expertise as a marketer and brand name builder. She leads with a sturdy aim on producing participating purchaser encounters that boost manufacturer relevance.

“Right after an substantial research, we’ve at last discovered a marketing and advertising executive who I consider is the perfect suit for our brand name. Lisa’s marketplace experience is unmatched, and I’m very energized to see wherever we can get PF Flyers with her revolutionary the advertising technique,” stated Kassia Davis, Executive Chairwoman and Owner of PF Flyers.

Prior to her most the latest purpose as the Chief Promoting Officer at Piaggio Speedy Forward, Lisa spent 7 several years at Sonos Inc. in which she was eventually appointed as the Global Head of Product or service Collaborations. Her resume also involves performing as Manufacturer Supervisor at Converse for the Chuck Taylor brand serving as Head of Life style and Music Marketing and advertising at Puma and keeping the job of Vice President of Promoting for Keds, wherever she was part of an all-girls management workforce – unparalleled for the sneaker market. Her enthusiasm for comprehension the voice of youth and the fusion of activity, tunes, entertainment and technologies brought good results to each of these brands. Lisa holds a BA in Organization Administration from Curry College.

“I am fired up to just take on this new management purpose with Kassia and the group and appear ahead to constructing on the brand’s wealthy heritage and legacy. I’ve invested in excess of 20 many years in the client internet marketing market, and above a ten years in footwear. I’m really impressed by the opportunity for PF Flyers to convey a contemporary standpoint to the field, in particular as a female-led brand name,” said Lisa Lewis, Chief Marketing Officer at PF Flyers.

About PF Flyers:
Obtained by Kassia Davis in 2021, PF Flyers is an American manufacturer of way of living footwear, beforehand owned and produced by New Harmony. The manufacturer attracts on 85 a long time of custom to build style-forward, day to day footwear that qualified prospects the way in comfort and ease technologies. Established in 1937 by B.F. Goodrich, PF Flyers has been declared a person of the initial American sneaker brands.

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