Pineapple Announces the appointment of Rupen Shah as Chief Fiscal Officer

Building momentum post-Collection A and rebrand, Pineapple’s new CFO will propel profitable and sustainable business enterprise advancement

TORONTO, Nov. 15, 2021 /CNW/ – Pineapple Economical Inc. (Pineapple), Canada’s home finance loan spot for the contemporary dwelling purchaser, is pleased to announce that it has appointed Rupen Shah to the placement of Main Economic Officer (CFO), helpful straight away. As CFO, Rupen will emphasis on accelerating and increasing the enterprise, leading the creation of a globe-course finance perform within the corporation to enable its strategic development plan.

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Pineapple Economic Inc. Logo (CNW Group/Pineapple Economical Inc.)

“We are enthusiastic for Rupen to be joining our workforce, with Pineapple quickly growing and gearing up for bigger changes,” mentioned Shubha Dasgupta, Founder and CEO of Pineapple. “Rupen is a seasoned government he has demonstrated his management and confirmed results in building rewarding corporate techniques and integrated company organizing. As we enter a new period for the company, his prosperity of understanding in the economical sphere will be essential to strategically placement Pineapple inside of the current market and propel our brand name with dwelling customers.”

Rupen joins Pineapple with in excess of 30 decades of expertise in finance and accounting, performing with global public and personal firms. In his preceding operate as Vice President, Finance and Administration at K-Line Team of Businesses, he led the profitable implementation of a 5-12 months strategic approach that produced 330% revenue advancement, and developed intercontinental divisions for the company, namely in Africa, India and the Center East. Getting held management roles with SmartCentres REIT and CountryWide Households, Rupen has a monitor file of furnishing successful company strategy consulting and driving stellar advancement for companies. A Chartered Specialist Accountant (CPA) in Canada and an Affiliate Member of CIMA Global, Rupen has concluded the Govt Grasp of Company Administration (EMBA) Americas Plan from Cornell College (Ivy League) and Queen’s University. As component of the program, he was a finance tactic marketing consultant for Maxtrack Industrial in Brazil, realigning their business enterprise, managing improve, and development in the organization.

“I am thrilled to be becoming a member of the visionary group at Pineapple for the duration of these types of a pivotal moment in its journey,” reported Rupen. “Watching the company’s accelerated enlargement and key transformation has been absolutely nothing but inspiring. With its revolutionary cloud-based mostly instruments, sturdy network of brokers and brokers, and new brand name identity, the business is on keep track of to revolutionize the industry and the mortgage loan encounter for Canadian household purchasers. I glance ahead to performing with the teams to provide their eyesight to existence and operate on the subsequent major action for the firm.”

Rupen’s appointment comes on the heels of Pineapple’s current rebranding announcement, a refreshing and daring 360-degree application that resulted from the firm’s revised corporate vision and modern development. At the helm of this in depth brand evolution job had been CEO Shubha Dasgupta, COO and President Kendall Marin, CSO Christa Mitchell, and Chairman Drew Inexperienced. Aiming to revolutionize the profession and sector, and simplify the process for home loan-in search of Canadians, Pineapple’s new positioning has set the groundwork for its huge-scale digital transformation application, enabling it to more establish its support choices and grow to be the go-to mortgage loan desired destination in Canada.

About Pineapple

Pineapple is a chief in the Canadian mortgage marketplace, breaking the mold by concentrating on each the extensive-term achievements of agents and brokerages, as effectively as the in general practical experience of homeowners. With over 450 brokers inside the community, Pineapple makes use of chopping-edge cloud-based mostly applications and AI-pushed techniques to enable its brokers to assistance Canadians recognize their top dream, proudly owning a residence. Pineapple is active within just the group, and a happy sponsor of the Canadian Cancer Culture, exactly where proceeds from just about every transaction go to bettering the lives of fellow Canadians touched by cancer. Stop by for more information.

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