Really don’t be concerned to upgrade engineering

For several compact small business house owners like me, the very last two many years have been full of hurdles — from navigating the COVID-19 pandemic to lessen desire for the items and solutions we get the job done so really hard to offer.

And to include to the financial hardship, one calendar year ago my small business almost shed almost everything.

On Dec.12, 2020, the North State-based mostly bakery and headquarters of my pretzel company burned down in a hearth. Martin’s Handmade Pretzels has been in my household for four generations, and when I woke up to see flames surrounding the developing, I feared for what this would necessarily mean for our long run.

I am very pleased to say that just a person 12 months later on, my pretzel enterprise is not only back again, but thriving. We continue on to sell pretzels nationwide and throughout New York — from farmer’s marketplaces in Syracuse, Watertown, and Aged Forge to New York Town Greenmarkets. We also just lately reopened our new bakery — in Moira, northern Franklin County — to the public.

There are two motives why my compact business was in a position to rebound although quite a few other individuals close to me have not been as blessed: the assist of my neighborhood and my willingness to embrace ground breaking technological innovation.

To start with and foremost, for small businesses like mine, a foundation of faithful consumers is critical. Since we do not have the resources of greater corporations, we largely depend on word of mouth and social media to appeal to new consumers. We are also fortunate to have devoted customers who have been ingesting Martin’s Handmade Pretzels for many years and are unbelievably supportive.