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Richard “Rusty” Citron, a foremost movie and television advertising and marketing govt and individual manager, died on Dec. 16 at the age of 68. The lead to was Lewy overall body dementia.
Citron’s profession in show business enterprise spanned more than 4 many years and saw him rub shoulders with well known artists and creators from throughout the spectrum of the enjoyment sector whilst overseeing the theatrical advertising of additional than 200 movement photos. As a promoting government, Citron worked at 20th Century Fox, LucasFilm, Marvel, Walt Disney, MGM, Sony Photos and Common Studios. His responsibilities bundled almost everything from designing national shopping mall promotions for George Lucas’ “Return of the Jedi” to generating buzz for the Rocky franchise.
His professional daily life commenced after the then 16-calendar year previous Citron lied about his age to get a career as a site for “The David Frost Show.” Early in his career, Citron was a private supervisor and represented Mel Brooks, Anne Bancroft, Dom DeLuise, Larry Gelbart, Richard Dimitri and Sha Na Na.
Citron wrote a memoir about his time in display enterprise entitled “The Elephant Won’t Do Cable!: My Life in Hollywood from Zsa Zsa to Alice Cooper.” The title of the book was derived from his expertise on a Tv exclusive that Citron was serving to to place collectively for the governing administration of Spain and a show that bundled performances from the likes of Dionne Warwick and Cat Stevens. Taking pictures was held up when the agent for a person of the performers, an elephant, opted to push a really hard deal.
“One hour right before broadcast, the producer walked into the place of work with a straight encounter and announced: the elephant will not do cable,” Citron wrote. “We all commenced to chortle, and we kept laughing that variety of snicker that only arrives in the absurdity of the instant.”
Citron was also lively in philanthropy, founding the Actors Hall of Fame Basis, a 501 c-3 non-income basis that is focused to restoring remarkable arts schooling in universities. The foundation honors lifetime achievement in film, tv and theater serving as a conduit to generate new revenues and sources for pupils, lecturers and corporations. Citron was a member of the Academy of Movement Image Arts and Sciences, and was the founding chairman of the Product Placement Council and an govt board member of the Movie Facts Council.
Citron is survived by his wife Jill, daughters Rachel and Stacy, son-in-law Ethan and two grandsons Ellis and Miles. As his remaining present, Citron donated his brain for investigate to the Mind Donor Task in hopes of a cure and extra aid to take care of Lewy overall body dementia.