Why it’s important have a business manager in a marketing strategy?

The Professional Master’s Degree MBA in Digital Business of TECH allows to develop management skills that will be helpful to make decisions with greater rigor in uncertain environments

Create a marketing strategy is essential to decide the actions, communication channels, and how much content will be created and what are the advertising guidelines to promote the product or service of a company. Considering this, TECH Technological University created the Professional Master’s Degree MBA in Digital Business since modern technologies are so important in the way businesses are managed, sell products, and serve their customers. 

Nowadays, business management must focus on the digital world to achieve remarkable growth that meets the needs of the world and the changes in the consumption of the people, who bet increasingly on online purchases. Also, it is necessary to figure out the buyer persona, which is a semi-fictional representation of ideal customers, and to develop this, it is important to ask the right questions to the people who will supply the information to carry out a detailed and representative study that will have these advantages:

  • Understand the current and potential customers
  • Identify the creation and planning of relevant content
  • Find the correct way to communicate with the customers
  • Decide the strategies to develop the products or services
  • Know the type of services that will be offered
  • Realize the needs, behaviours, and concerns of customers
  • Humanize to the target audience in greater depth

In this way, it is essential to have a sector executive specialized in everything that surrounds digital business to obtain the greatest possible benefits and the institution deals in depth with different areas related to the company management and is designed to specialize managers who understand the technological and social revolution from a strategic, international, and innovative perspective. The advantage that this university offer is the possibility to learn 100% online at any time and place.

This MBA is an intensive program which in each module prepares to the students to face challenges and business decisions, the content was designed by experts in this field and treat topics such as Digital Management, innovation, performance and inbound marketing, e-commerce, marketing analytics, corporate finance, evolution of the IT model, business intelligence, data science, Big Data, social business, e-logistics, entrepreneurship, digital pricing, supply chain management, advergaming, digital communication and online reputation, among others.

Re-Learning method

The Professional Master’s Degree MBA in Digital Business of TECH is developed entirely online. During the 12 months of training, the student has access to the program’s contents at any time and from any device, allowing them to self-manage the study time with maximum flexibility and adapt to each student’s schedule. 

It has its own learning method, ‘Re-Learning’, based on asynchrony and self-management. The contents are presented in an attractive and dynamic way in multimedia capsules that include audio, videos, images, diagrams, and conceptual maps to corroborate knowledge.

TECH Technological University

TECH Technological University, the world’s largest university, is also the official online university of the NBA (National Basketball Association) in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognized by the Financial Times as one of the 200 fastest-growing companies in Europe. The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.

Thanks to its fully digital learning system, it supplies training to students from anywhere in the world. An international trajectory has allowed it to become a benchmark in distance learning, with a catalogue of over 10,000 programs, over 100,000 new students each year, and 500,000 graduates from over 150 countries.

Specialized highly qualified postgraduate programs, they offer their students the best training programs at an international level, being leaders in employability with 99% of their students working in the first twelve months, according to data from the consulting firm KPMG.